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Affiliate Marketing: What It Is and How to Get Started
Learn about affiliate marketing, what it is, and how it works, as well as how to get started as an affiliate marketer and pick a programme that’s right for you.
Affiliate marketing is a marketing model in which third-party publishers promote a merchant’s goods or services and receive a percentage of the sales or web traffic made. It is typically considered a crucial part of modern digital marketing.
Making as an affiliate marketer takes time to develop a platform and build an online audience, but it can be worth the effort. Globally, the affiliate marketing industry is worth about billion USD. It's responsible for as much as per cent of online sales for the world's top brands
Affiliate marketing appeals to businesses because it allows them to meet their marketing goals and benefits affiliates by offering them the opportunity to make passive income.
In this article, learn more about affiliate marketing, how it works, and the steps to becoming an affiliate marketer.
What Is affiliate marketing
Affiliate marketing is a revenue-sharing marketing method in which an affiliate, such as a blogger or YouTuber, advertises a business’s goods or services to help it meet its sales or marketing goals. In turn, affiliates earn a percentage of the sales or customer traffic made due to their marketing efforts.
A business might work with an affiliate for a couple of reasons:
Increasing sales, web traffic, and brand awareness
Connecting with a specific affiliate audience (e.g., a shoe company that partners with a fitness blog to target fitness-minded readers)
Whilst revenue-sharing is not a new marketing concept, modern affiliate marketing typically refers to online digital marketing in which affiliates link to a business's product or service online and receive a percentage of sales or web traffic. According to the Internet and Mobile Association of India (IAMAI), the affiliate marketing business will exceed
How does affiliate marketing work?
Affiliate marketing involves four main partners, who each play a unique part in the marketing process:
The affiliate (or “publisher”): The individual or entity that promotes the merchant’s product or service
The merchant: The individual or entity selling the product or service promoted by the affiliate
The affiliate network: An intermediary between an affiliate and a merchant’s affiliate programme. While an affiliate network is not strictly necessary for an affiliate and merchant to connect, it is a common channel for such relationships.
The customer: The individual who purchases a product through an affiliate. Merchants and affiliates collaborate to connect them with the affiliate’s audience to convert them into customers.
Typically, the affiliate and merchant join forces through an affiliate network, which suggests other merchants that fit the affiliate's profile. For example, a network might indicate a range of tech products to an affiliate who reviews cell phones.
Occasionally, an affiliate and merchant connect organically through direct outreach. For instance, a merchant manufacturing cake pans might connect with an affiliate who writes about baking to get their product in front of the affiliate’s audience.
Affiliate marketing examples
You may have seen examples of affiliate marketing before, even if you didn’t realise it.
he reason is simple: the most effective affiliate marketing tends to be paired with quality content that readers enjoy and find useful. Though it can be tempting to promote products to make sales and drive traffic for merchants, affiliates who have developed trust with their audience by highlighting quality products they believe in are more likely to convert readers. In other words: quality sells.
Some common examples of affiliate marketing include:
Websites covering general topics that include affiliate links in blog posts or articles, such as Commission.
YouTube videos that include affiliate links in the description, such as the one attached to Geeky Ranjit's "Lenovo Yoga 7i" review video.
Dedicated review websites that cover products that appeal to a targeted readership, such as BGR India and MouthShut.com.
Affiliate income is highly variable and can often fluctuate from year to year. Furthermore, it can take time for an affiliate marketer to build up an online audience and begin to make a profit. According to Glassdoor, the national average salary for affiliate marketing in India is
Is affiliate marketing right for you?
Becoming an affiliate marketer and even building a thriving affiliate marketing business could be a rewarding career path for you. Here are four signs to look for as you consider taking the first steps:
1. You want to create an income stream based on your interests.
2. You want to build an online audience and create unique content that engages them.
3. You want to create partnerships with brands you love and promote their products to your audience.
4. You are ready to take on an entrepreneurial mindset to grow your affiliate marketing business.